Brand Guidelines

Logos

Placement and size of the Cornell AAP logo should always maintain the integrity of the mark and yield clean, legible lettering and art detail. The smallest reproduction of the lockup with the seal for print is 3/4" and 1/2" without the seal. For web, the lockup with the seal must be at least 73 pixels tall.

Download Logos

College

External: Use the seal lockup when possible, solidifying AAP with university name recognition.

Internal: Use the no-seal logo when the university branding is already in use on the same page.

Departments

Internal

three logos Cornell AAP, and Architecture, Art, or Planning highlighted underneath

Optional internal: The screened section is light grey #ccc. If the logo requires transparency the opacity is 25%.

Programs

Choose single spot color for a program and use that color consistently.

logos for AAP Connect, Cornell in Rome, and AAP NYC using a highlight color of yellow or teal

Program lockups with single spot color for mobile

Offices and Labs

Please contact the AAP communications office to have a version made for your office, unit, or lab.

Typography

Clean, well-spaced typography distinguishes professional print and digital communications, and proper use is essential to the college brand. Please contact AAP IT Solutions to install the AAP fonts on a college-owned computer.

Sample of Helvetic Neue sans serif font used by Cornell AAP

Helvetica Neue LT: 45 Light, 55 Roman, 56 Italic, 75 Bold

Sample of Lyon, AAP's selected serif font

Lyon: Light, Regular, Italic, Bold

Typographic Hierarchy

By organizing type based on order of importance, readers can more easily navigate the content and find what they are looking for.

Sample of header, body, and subhead text using AAP's selected fonts

Colors

AAP has an established color palette for the website and suggested palette for print.

Color combinations

Use base colors along with a single spot color.

Diagram showing use of color combinations and images

Primary Website Colors

Black
Hex: #222222
RGB: 34, 34, 34

Dark Grey
Hex: #525252
RGB: 82, 82, 82

Dark Grey Alt (Accessibility)
Hex: #595959
RGB: 89, 89, 89

Light Grey
Hex: #efefef
RGB: 239, 239, 239

White
Hex: #ffffff
RGB: 255, 255, 255

Cornellian Red
Hex: #b31b1b
RGB: 179, 27, 27

Print Colors

Choose one saturated spot color. If you don't know where to start, try one of these sample colors.

RGB: 72, 192, 181
CMYK: 65, 0, 36, 0

RGB: 249, 157, 36
CMYK: 0, 45, 96, 0

RGB: 208, 76, 155
CMYK: 15, 85, 0, 0

RGB: 158, 204, 59
CMYK: 43, 0, 100, 0

RGB: 4, 160, 215
CMYK: 75, 20, 1, 0

RGB: 72, 192, 181
CMYK: 86, 16, 100, 0

RGB: 0, 154, 74
CMYK: 0, 87, 92, 0

RGB: 82, 79, 161
CMYK: 80, 80, 0, 0

RGB: 253, 212, 3
CMYK: 2, 14, 100, 0

Presentations

Create your AAP-branded presentation using a template and style guide for PowerPoint or Google Slides. Click here to download.

A laptop computer displaying a powerpoint presentation.

Photography

Photography plays a central role conveying the vibrant life of the college in print and on the website. Images should focus on faculty and student engagement in activities relevant to our pedagogy including but not limited to events, studio work, instruction, exhibitions, fieldwork, and critiques. Review AAP Photo Tips for more information.

Students working on an etched art project involving

People observing models sitting on a table.

An architectural model casting an intricate shadow.

Application Examples

Here are some examples demonstrating the use of logos, colors, and typography.

Yellow and orange text on a blue background.

Example lecture highlights postcard

poster for an architecture lecture showing image and text usage

Example department lecture poster

Facebook

Instagram

Business Cards

Follow the instructions below to create and order customized AAP branded business cards.

To order business cards:

Visit the Cornell Print Services website: https://digitalprintservices.cornell.edu/bcsf.html
Log in using your Cornell email address and password
Click 'Start a New Order' at the bottom of the page
Click 'Cornell Department Orders—Account Number'
On the left menu, click 'School and Unit Specific Templates'
Click 'Cornell AAP,' then 'Business cards'
Choose between black or white color options
Fill in the necessary information
Click 'Checkout' once finished

A stack of business cards on a white table.

Logos for Download

Each logo download contains EPS and PNG files in both black and white. If alternates are needed please contact the communications office. Letterhead downloads contain Word docs.