Brand Guidelines
Logos
Placement and size of the Cornell AAP logo should always maintain the integrity of the mark and yield clean, legible lettering and art detail. The smallest reproduction of the lockup with the seal for print is 3/4" and 1/2" without the seal. For web, the lockup with the seal must be at least 73 pixels tall.
College
External: Use the seal lockup when possible, solidifying AAP with university name recognition.
Internal: Use the no-seal logo when the university branding is already in use on the same page.
Departments
Internal
Offices and Labs
Please contact the AAP communications office to have a version made for your office, unit, or lab.
Typography
Clean, well-spaced typography distinguishes professional print and digital communications, and proper use is essential to the college brand. Please contact AAP IT Solutions to install the AAP fonts on a college-owned computer.
Helvetica Neue LT: 45 Light, 55 Roman, 56 Italic, 75 Bold
Lyon: Light, Regular, Italic, Bold
Typographic Hierarchy
By organizing type based on order of importance, readers can more easily navigate the content and find what they are looking for.
Colors
AAP has an established color palette for the website and suggested palette for print.
Color combinations
Use base colors along with a single spot color.
Primary Website Colors
Black
Hex: #000000
RGB: 0, 0, 0
Dark Grey
Hex: #595959
RGB: 89, 89, 89
Light Grey
Hex: #efefef
RGB: 239, 239, 239
White
Hex: #ffffff
RGB: 255, 255, 255
Carnelian Red
Hex: #b31b1b
RGB: 179, 27, 27
Print Colors
Choose one saturated spot color. If you don't know where to start, try one of these sample colors.
RGB: 72, 192, 181
CMYK: 65, 0, 36, 0
RGB: 249, 157, 36
CMYK: 0, 45, 96, 0
RGB: 208, 76, 155
CMYK: 15, 85, 0, 0
RGB: 158, 204, 59
CMYK: 43, 0, 100, 0
RGB: 4, 160, 215
CMYK: 75, 20, 1, 0
RGB: 72, 192, 181
CMYK: 86, 16, 100, 0
RGB: 0, 154, 74
CMYK: 0, 87, 92, 0
RGB: 82, 79, 161
CMYK: 80, 80, 0, 0
RGB: 253, 212, 3
CMYK: 2, 14, 100, 0
Photography
Photography plays a central role in conveying the vibrant life of the college in print and on the website. Images should focus on faculty and student engagement in activities relevant to our pedagogy including but not limited to events, studio work, instruction, exhibitions, fieldwork, and critiques. Review AAP Photo Tips for more information.
Application Examples
Here are some examples demonstrating the use of logos, colors, and typography.
Example lecture highlights postcard
Example department lecture poster
AAP Email Signature
The Signature Builder is available for all AAP faculty and staff use. To help us cultivate a consistent visual identity, we kindly ask that all Cornell AAP email signatures be kept text-only and refrain from including any images, such as logos or seals. By following these guidelines, we can work together to ensure that all messages from AAP present an accessible and uniform appearance.
Business Cards
Follow the instructions below to create and order customized AAP branded business cards.
To order business cards:
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Visit the Cornell Print Services website: https://digitalprintservices.cornell.edu/bcsf.html
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Log in using your Cornell email address and password
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Click 'Start a New Order' at the bottom of the page
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Click 'Cornell Department Orders—Account Number'
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On the left menu, click 'School and Unit Specific Templates'
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Click 'Cornell AAP,' then 'Business cards'
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Choose between black or white color options
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Fill in the necessary information
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Click 'Checkout' once finished
Logos for Download
Each logo download contains EPS and PNG files in both black and white. If alternates are needed please contact the communications office. Letterhead downloads contain Word docs.
College logos
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College (external) | Download |
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College (internal) | Download |
Department of Architecture logo
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Architecture (internal, preferred) | Download |
Department of Art logo
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Art (internal, preferred) | Download |
Department of CRP logo
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CRP (internal, preferred) | Download |
Center Logo
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Cornell Mui Ho Center for Cities | Download |
Program Logos
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Gensler Family AAP NYC Center | Download |
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Cornell in Rome | Download |
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Stein Institute | Download |
Service Logos
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Admissions | Download |
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Student Services | Download |
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Diversity + Inclusion | Download |
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Career Development | Download |
Office Logos
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Office of Admissions and Student Services | Download |
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Office of Communications | Download |
Letterheads
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College letterhead (multi-page header) (to be personalized) | Download |
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College letterhead (single page header) (to be personalized) | Download |
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Department of Design Tech letterhead (to be personalized) | Download |
Social media icons
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AAP social media (circle logo) | Download |
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AAP social media (square logo) | Download |