Placement and size of the Cornell AAP logo should always maintain the integrity of the mark and yield clean, legible lettering and art detail. The smallest reproduction of the lockup with the seal for print is 3/4" and 1/2" without the seal. For web, the lockup with the seal must be at least 73 pixels tall.
External: Use the seal lockup when possible, solidifying AAP with university name recognition. The seal's color can only be black, white, or Cornellian Red.
Internal: Use the no-seal logo when the university branding is already in use on the same page.
External: The department name is required to be below Cornell AAP and the seal per Cornell brand standards.
Optional external: The screened section is AAP Light Gray #ccc. If the logo requires transparency the opacity is 25%.
Optional internal: The screened section is AAP Light Gray #ccc. If the logo requires transparency the opacity is 25%.
Choose single spot color for a program and use that color consistently.
Please contact the AAP communications office to have a version made for your office or unit.
With Cornell seal
Clean, well-spaced typography distinguishes professional print and digital communications and proper use is essential to the college brand. Please contact AAP IT Solutions to purchase or download the AAP fonts.
Helvetica Neue LT Com: 45 Light, 55 Roman, 56 Italic, 75 Bold
Swift LT Pro: Light, Regular, Italic, Bold
Georgia: Regular, Italic, Bold, Bold Italic. Only to be used if Swift is unavailable, i.e. web.
By organizing type based on order of importance, readers can more easily navigate the content and find what they are looking for. To ensure website accessibility, type set in ALL CAPS may only be used in print.
AAP has an established color palette for the website and suggested palette for print.
Use base colors along with a single spot color.
Primary Website Colors
RGB: 34, 34, 34
AAP Dark Gray
RGB: 77, 78, 83
AAP Medium Gray
RGB: 119, 119, 119
AAP Light Gray
RGB: 204, 204, 204
AAP Lightest Gray
RGB: 230, 232, 231
RGB: 179, 27, 27
Subdued Website Colors
RGB: 254, 240, 128
RGB: 255, 178, 118
RGB: 218, 240, 246
RGB: 255, 242, 213
RGB: 219, 238, 221
Choose one saturated spot color. If you don't know where to start, try one of these sample colors.
RGB: 72, 192, 181
CMYK: 65, 0, 36, 0
RGB: 249, 157, 36
CMYK: 0, 45, 96, 0
RGB: 208, 76, 155
CMYK: 15, 85, 0, 0
RGB: 158, 204, 59
CMYK: 43, 0, 100, 0
RGB: 4, 160, 215
CMYK: 75, 20, 1, 0
RGB: 72, 192, 181
CMYK: 86, 16, 100, 0
RGB: 0, 154, 74
CMYK: 0, 87, 92, 0
RGB: 82, 79, 161
CMYK: 80, 80, 0, 0
RGB: 253, 212, 3
CMYK: 2, 14, 100, 0
Photography plays a central role conveying the vibrant life of the college in print and on the website. Images should focus on faculty and student engagement in activities relevant to our pedagogy including but not limited to events, studio work, instruction, exhibitions, fieldwork, and critiques. Review AAP Photo Tips for more information.
Here are some examples demonstrating the use of logos, colors, and typography.
Each logo download contains EPS, PNG, and SVG files in both black and white. If alternates are needed please contact the communications office. Letterhead downloads contain Word docs.
Department of Architecture logos
|Architecture (external, preferred)||Download|
|Architecture (internal, preferred)||Download|
|Architecture (external, optional)||Download|
|Architecture (internal, optional)||Download|
Department of Art logos
|Art (external, preferred)||Download|
|Art (internal, preferred)||Download|
|Art (external, optional)||Download|
|Art (internal, optional)||Download|
Department of CRP logos
|CRP (external, preferred)||Download|
|CRP (internal, preferred)||Download|
|CRP (external, optional)||Download|
|CRP (internal, optional)||Download|
|Cornell in Rome||Download|
|Office of Communications (seal)||Download|
|Office of Communications (no seal)||Download|
|Office of Exhibitions and Events (seal)||Download|
|Office of Exhibitions and Events (no seal)||Download|
|College letterhead (generic and personalized)||Download|
Social media icons
|AAP social media (circle logo)||Download|
|AAP social media (square logo)||Download|