Brand Guidelines

Logos

Placement and size of the Cornell AAP logo should always maintain the integrity of the mark and yield clean, legible lettering and art detail. The smallest reproduction of the lockup with the seal for print is 3/4" and 1/2" without the seal. For web, the lockup with the seal must be at least 73 pixels tall.

College

logo with Cornell seal and Cornell AAP Architecture Art Planning

External: Use the seal lockup when possible, solidifying AAP with university name recognition.

logo with Cornell AAP Architecture Art Planning

Internal: Use the no-seal logo when the university branding is already in use on the same page.

Departments

three logos with Cornell AAP, and Department of Architecture, Art, or Planning underneath

Internal

three logos Cornell AAP, and Architecture, Art, or Planning highlighted underneath

Optional internal: The screened section is light grey #ccc. If the logo requires transparency the opacity is 25%.

Offices and Labs

Please contact the AAP communications office to have a version made for your office, unit, or lab.

logo with Cornell AAP and Office of Communications
Black and grey text of a logo.

Typography

Clean, well-spaced typography distinguishes professional print and digital communications, and proper use is essential to the college brand. Please contact AAP IT Solutions to install the AAP fonts on a college-owned computer.

Sample of Helvetic Neue sans serif font used by Cornell AAP

Helvetica Neue LT: 45 Light, 55 Roman, 56 Italic, 75 Bold

Sample of Lyon, AAP's selected serif font

Lyon: Light, Regular, Italic, Bold

Typographic Hierarchy

By organizing type based on order of importance, readers can more easily navigate the content and find what they are looking for.

Sample of header, body, and subhead text using AAP's selected fonts

Colors

AAP has an established color palette for the website and suggested palette for print.

Color combinations

Use base colors along with a single spot color.

Diagram showing use of color combinations and images for mobile
Diagram showing use of color combinations and images

Primary Website Colors

Black
Hex: #000000
RGB: 0, 0, 0

Dark Grey
Hex: #595959
RGB: 89, 89, 89

Light Grey
Hex: #efefef
RGB: 239, 239, 239

White
Hex: #ffffff
RGB: 255, 255, 255

Carnelian Red
Hex: #b31b1b
RGB: 179, 27, 27

Print Colors

Choose one saturated spot color. If you don't know where to start, try one of these sample colors.

RGB: 72, 192, 181
CMYK: 65, 0, 36, 0

RGB: 249, 157, 36
CMYK: 0, 45, 96, 0

RGB: 208, 76, 155
CMYK: 15, 85, 0, 0

RGB: 158, 204, 59
CMYK: 43, 0, 100, 0

RGB: 4, 160, 215
CMYK: 75, 20, 1, 0

RGB: 72, 192, 181
CMYK: 86, 16, 100, 0

RGB: 0, 154, 74
CMYK: 0, 87, 92, 0

RGB: 82, 79, 161
CMYK: 80, 80, 0, 0

RGB: 253, 212, 3
CMYK: 2, 14, 100, 0

Photography

Photography plays a central role in conveying the vibrant life of the college in print and on the website. Images should focus on faculty and student engagement in activities relevant to our pedagogy including but not limited to events, studio work, instruction, exhibitions, fieldwork, and critiques. Review AAP Photo Tips for more information.

Application Examples

Here are some examples demonstrating the use of logos, colors, and typography.

Yellow and orange text on a blue background.

Example lecture highlights postcard

poster for an architecture lecture showing image and text usage

Example department lecture poster

Cornell AAP's facebook page

Facebook

Cornell AAP's Instagram feed

Instagram

AAP Email Signature

The Signature Builder is available for all AAP faculty and staff use. To help us cultivate a consistent visual identity, we kindly ask that all Cornell AAP email signatures be kept text-only and refrain from including any images, such as logos or seals. By following these guidelines, we can work together to ensure that all messages from AAP present an accessible and uniform appearance.

Business Cards

Follow the instructions below to create and order customized AAP branded business cards.

To order business cards:

  • Visit the Cornell Print Services website: https://digitalprintservices.cornell.edu/bcsf.html

  • Log in using your Cornell email address and password

  • Click 'Start a New Order' at the bottom of the page

  • Click 'Cornell Department Orders—Account Number'

  • On the left menu, click 'School and Unit Specific Templates'

  • Click 'Cornell AAP,' then 'Business cards'

  • Choose between black or white color options

  • Fill in the necessary information

  • Click 'Checkout' once finished

A stack of business cards on a white table.

Logos for Download

Each logo download contains EPS and PNG files in both black and white. If alternates are needed please contact the communications office. Letterhead downloads contain Word docs.

College logos

logo with Cornell seal and Cornell AAP Architecture Art Planning College (external)
Cornell AAP logo with Architecture Art Planning College (internal)

Department of Architecture logos

Logo with Cornell AAP and Department of Architecture Architecture (internal, preferred)
Logo with Cornell AAP, and Architecture in black and art and planning in grey Architecture (internal, optional)

Department of Art logos

Logo with Cornell AAP and Department of Art Art (internal, preferred)
logo with Cornell AAP, architecture and planning in grey and art in black Art (internal, optional)

Department of CRP logos

logo with Cornell AAP, and Department of City and Regional Planning CRP (internal, preferred)
logo with Cornell AAP, Architecture and Art in grey and Planning in black CRP (internal, optional)

Center Logos

logo with Cornell AAP, Mui Ho Center for Cities in grey Cornell Mui Ho Center for Cities

Program Logos

logo for AAP NYC Gensler Family AAP NYC Center
Logo for Cornell in Rome Cornell in Rome
Logo for Clarence S. Stein Institute for Urban and Landscape Studies Stein Institute

Service Logos

Logo for Admissions Admissions
Logo for Student Services Student Services
Logo for Diversity + Inclusion Diversity + Inclusion
Logo for Career Development Career Development

Office Logos

Logo office of Admissions and Student Services Office of Admissions and Student Services
Logo for Office of Communications Office of Communications

Letterhead

logo with Cornell seal and Cornell AAP Architecture Art Planning College letterhead (multi-page header) (to be personalized)
logo with Cornell seal and Cornell AAP Architecture Art Planning College letterhead (single page header) (to be personalized)
Cornell seal logo Department of Design Tech letterhead (to be personalized)

Social media icons

black circle with Cornell AAP written in white text AAP social media (circle logo)
Black square with Cornell AAP written in white text AAP social media (square logo)