Michael Rock: Architecture & Branding

Michael Rock is a founding partner and creative director at 2x4 and professor of design at the Yale University School of Art. At 2x4, he leads a wide range of projects including strategy for Prada and Condé Nast in collaboration with AMO/Rem Koolhaas. He leads environmental graphics and media design for the Prada New York Epicenter Store and was principal-in-charge of the IIT McCormick Tribune environmental graphics program and the Vitra Branding/New York Headquarters. Previously he was cofounder of Information Incorporated, in Boston. From 1984–91 he was adjunct professor of graphic design at the Rhode Island School of Design. In addition, he was a fellow at the Jan Van Eyck Akademie in Maastricht, The Netherlands, and a contributing editor and graphic design journalist at I.D. Magazine in New York. His writing on design has appeared in a variety of publications in addition to I.D. including Print, AIGA Journal, and the British Journal Eye. He holds a bachelor of arts in humanities from Union College and a master of fine arts from the Rhode Island School of Design. He is the recipient of the 1999/2000 Rome Prize in Design from the American Academy in Rome.

Food and beverages will be served.

Sponsored by the Lunch Lecture Series and Professional Practice Course and the Real Estate Project Workshop