David Howes: Sensational Selling: Soliciting the Senses, Moving Merchandise, the Sensory Design of Retail Spaces
David Howes is professor of anthropology at Concordia University, Montreal, and the director of the Concordia Sensoria Research Team (CONSERT). He holds three degrees in anthropology and two degrees in law. He has conducted field research on the cultural life of the senses in the Middle Sepik River region of Papua New Guinea, Northwestern Argentina, and the Southwestern United States; he is presently researching the sensory life of things in the Pitt Rivers Museum, Oxford, and also involved in a project investigating current trends in multisensory marketing. Other research interests include cross-cultural jurisprudence, constitutional studies, indigenous psychologies, and aesthetics.
David Howes is the editor of The Varieties of Sensory Experience (1991), Cross-Cultural Consumption (1996), and Empire of the Senses (2004), the co-author (with Constance Classen and Anthony Synnott) of Aroma: The Cultural History of Smell (1994), and, the author of Sensual Relations: Engaging the Senses in Culture and Social Theory (2003).