How Would You? Sustainable Urbanism and the Cornell Tech Brand
- Levi Schoenfeld, B.S. URS 2015
- Class CRP 4930 - Undergraduate Honors Thesis
As an undergraduate honors thesis, this project aims to redefine the Cornell Tech brand engagement strategy by enhancing the existing tenets with a more equitable and sustainable ethos. In conjunction with extensive research on brand strategy, technology, and audiences, this thesis also contains a design portion that illustrates the possibilities for Cornell's brand image and messaging. These elements work to convey how Cornell Tech could partner with the city, extending the brand and prompting action by all citizens to be part of a sustainable future for the city.