Nano headlines from around the world:"Hats off! Say auto experts" — The Hindustan Times
"Tata Motors on a Debt-Lowering Drive" — Wall Street Journal
"No other car puts its hand down your trousers and rummages around so well" — The Sunday Times
"Indian driving without the chaos" — The Irish Times
"Tata Nano: The people's car" — The Daily Telegraph
January 15–March 27, 2011
Herbert F. Johnson Museum of Art
In June 2010, India's Tata Motors began mass production of the Nano automobile that sells for approximately $2,200. Never before has a car been produced for this price, which is close to the cost of India’s most ubiquitous form of mass transportation: the motorized scooter. The 1,322-pound Nano exceeds European air quality standards, achieves approximately 65 mph, and promises safe transportation to the masses. Demand for the Nano is exceedingly high — more than 250,000 units will be produced this inaugural year, projected to rise to 500,000 soon — and purchasing rights are currently awarded via a lottery system. This demand foreshadows a profound transformation in the social, economic, and environmental conditions across the entire Indian subcontinent and beyond. Comparisons have aptly been made to the advent of the Model T almost exactly one century ago.
The exhibition featured a production Nano dismantled and suspended in air in its 2,000 constituent parts, and assigns weight, price, and environmental impact. The exhibition also had Tata Motors' very first concept vehicle for this once unimaginable automotive price point: two used motor-scooters welded together. Outside, floating in the Herbert F. Johnson Museum of Art’s sculpture garden, was a 25-foot-diameter balloon that represented the Nano’s annual emissions.
ContactHerbert F. Johnson Museum of Art
Beth KunzElise Gold
Dilip da Cunha